Thursday, 27 October 2011

World’s biggest bra marks wear it pink day

Vanish, supporter of Breast Cancer Campaign’s wear it pink, has created the world’s biggest bra to mark the largest day of fundraising in Breast Cancer Awareness Month. The bra has been rigged up on the ITV Southbank building, where it will be officially revealed on This Morning by Hollyoaks actress Gemma Merna on 28th October, providing an eye-popping sight on both sides of the Thames.

Guinness officials have granted record-breaking status for the giant pink bra, which measures 32 metres around the ‘chest’ and features cups that are 34B, would be a size 1222B in real terms. The bra will now take its place in the Guinness Book of Records.

“After last year’s successful partnership with Breast Cancer Campaign we knew we wanted to come up with something innovative and ‘big’ for 2011” said Stefan Gaa, Marketing Director of RB UK, manufacturers of Vanish. Building the world’s largest bra seemed to be tailor made for wear it pink day. Vanish is very proud to be involved with this important campaign, supporting Campaign through on pack and Facebook donations. This is an issue that affects so many women and their families and Campaign are doing a vital job in raising funds for research and keeping breast cancer high profile. The Vanish/Breast Cancer Campaign record-breaking bra is a fitting focal point for this year’s fundraising activities.”

Last year hundreds of thousands of people took part in wear it pink by wearing an item of pink and each donating £2, raising a staggering £2.5 million for breast cancer research. Every year, some 48,000 are diagnosed with breast cancer and wear it pink helps to fund cutting-edge research into this disease which affects so many.

wear it pink is supported by Vanish, which has committed to raising an incredible £250,000 for the charity this year. The giant bra was modelled on a design supplied by Debenhams, the official wear it pink t-shirt retailer.

Donate at wearitpink.co.uk or text PINK44 £2 to 70070

FACTFILE:

• The bra took 4 weeks to make from lightweight spinnaker nylon
• It took 375 square metres of fabric
• It measures 27 metres under the bust, 31 metres around the bust
• It is equivalent to a 34B
• The fabric weights 75 kilos but with the metal fasteners it weighs a total of 90 kilo