Tuesday, 13 December 2011

Boot on the other foot with VIVOBAREFOOT

This December the ultimate destination for barefoot movement opens in Central London. Based at Great Marlborough Street for a limited period of time, the first highly anticipated VIVOBAREFOOT pop-up store gives customers a unique opportunity to access a team of experts who, in a few minutes, can revolutionise their everyday movement technique.

VIVOBAREFOOT – the original and authentic barefoot shoe brand since 2003 – is on a mission to reveal the truth about barefoot movement. With the help of certified coaches, the pop-up shop will offer consumers a barefoot consultation in the Training Clinic with video gait and plantar pressure analysis, abolishing the many misconceptions around barefoot once and for all. All VIVOBAREFOOT certified coaches are personally instructed by Lee Saxby, acclaimed the world’s best barefoot coach by author of Born To Run Christopher McDougall.

Modelled on the original VIVOBAREFOOT Experience located on Neal Street, Covent Garden, the pop-up store is a stone’s throw from world famous Liberty department store and the vibrant buzz of Carnaby Street’s flagship stores.

Jonathan Pennington, Marketing Director at VIVOBAREFOOT comments: "We’re delighted to be launching the first ever VIVOBAREFOOT pop-up store and bringing the truth about going barefoot to an even wider audience through this unique environment. There is so much misinformation out there about barefoot movement and with the largest collection of barefoot shoes across performance, lifestyle and kids, we’re excited to be able to truly educate people about how learning to move barefoot can actually have life changing results.

"The hustle and bustle of Great Marlborough Street encompasses all that is great about London life and our spot, that used to be a hairdressers, is quirky enough to catch consumers’ imaginations."

VIVOBAREFOOT makes the most proprioceptive soles in the world giving the wearer the ability for their body to sense the forces acting on it. To learn more visit 14 Great Marlborough Street, London.

www.vivobarefoot.com www.facebook.com/vivobarefootshoes www.twitter.com/vivobarefoot