Sportsdirect.com launch big!

Sportsdirect.com are launching their biggest ever catalogue this month. At 724 pages and with 2 million copies being printed, there are reportedly enough pages to circle the world eight and a half times.

This bumper catalogue boasts over 5,800 products, but it is more than a mere catalogue, as it features interviews from top athletes like Wayne Rooney, Paula Radcliffe, and John McEnroe. It is filled with expert tips and expertise plus you will find some exciting competitions to win some amazing prizes like trips to Mount Everest, the French Alps & London 2012 tickets.

As well as a comprehensive clothing and footwear guide, it has specialist sections for many sports including football, rugby, golf, outdoor, bikes, racket sports, fitness, etc., perfect for any sports enthusiast.

Vincent Smith, who is the chief of marketing at Sportsdirect.com commented: “As a key focus of our marketing strategy, it was essential our latest edition contained true added value in product proposition, editorial content and consumer offers. Our objectives through work carried out with Haymarket network and internal teams have been realised in exceptional fashion “.

Simon Kanter, the publisher Haymarket’s Editorial Director, said "From a Haymarket point of view the new catalogue is really ground-breaking and delivers far more than a product brochure. Packed with vouchers and competitions, Sportsdirect.com is giving more than just value for money, it is delivering its customers a genuinely useful guide".

The www.Sportsdirect.com catalogue is already available in stores at 50p and is also available on line.