The head of the UK government’s 'nudge' unit, David Halpbern, yesterday gave a massive endorsement to e-cigarettes, comparing them to seatbelts in terms of safety and stating:
“There's no doubt it the electronic cigarette can save many lives and hundreds of millions of pounds," he is quoted as saying.
David also criticised other countries for restricting the use of the e-cigarette, stating:
“A lot of countries are moving to ban this stuff; we think that’s a mistake.”
Jean Rasbridge, MD of E Cigarette Direct, the UK manufacturer of the Smoker’s HALO 2- part electronic cigarette, welcomed the announcement, stating:
“Following the court victory for e-cigarettes in the USA, this is fantastic news for the UK, and we hope that other countries follow suit.”
She noted that his only concerns were about the quality of e-cigarettes, stating: “There are cheap and inferior alternatives on the market which should be avoided. Our own electronic cigarettes undergo testing by Swedish testing experts SGS, comply with European and British standards, and we are also introducing secondary testing with an approved UK lab.
“We are also one of a small group of UK companies who are regulated by UK e-cigarette industry group ECITA, and undergo strict twice-yearly audits.”
ECITA has introduced a strict ISE (Industry Standard of Excellence) to ensure not just that member companies comply with regulations but also introduce best business practices. Trading Standards have described the ISE as: “…a Code any industry would be proud to have.”
“We urge other e-cigarette companies to adopt the same high standards that we use, to ensure confidence in this product,” Jean concluded.
ECigaretteDirect is currently running a special offer to celebrate the UK government’s endorsement of e-cigarettes, giving away a free pack of king size cartridges with every standard e-cigarette kit sold. Visit E Cigarette Direct for more information.
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