Highlights of new breakthrough clinical evidence were previewed at the Allergy + Free From Show (18-22 May 2012) which demonstrates that the daily intake of a specific strain of probiotics given to pregnant mothers and their newborn infants halved the child's potential development of allergic sensitization and atopic eczema.
Currently, the UK is one of the top three countries in the world for the
highest incident of allergy (₂), with over 21 million UK adults
suffering from some kind of allergic reaction (₃). Most children
develop allergic sensitivity in the first two years of life, and if
diagnosed with atopic eczema they stand up to 80% chance of this
progressing to asthma by the age of 12.
The double-blind placebo controlled study was run by The College of
Medicine at Swansea University and has been submitted to the Journal of
Allergy and Clinical Immunology by Professor Stephen J Allen MD who is
also presenting the data in detail to healthcare professionals next
week. The study was conducted on 454 mothers-infant pairs, who took a
daily dose of ProVen Probiotics (providing 10 billion of the specific
Lab4 probiotic strains*) from 36 weeks of pregnancy and during the first
six months of life. The babies were assessed at 2 years of age and it
was found that those taking the probiotic significantly reduced their
chance of becoming allergic to common allergens such as pollen, cat
dander, house dust mite, cow’s milk and egg by half (50%). Moreover, the
risk of the children developing atopic eczema was reduced by 60%!
The Lab4 probiotic can be found in a new range of supplements - ProVen
Probiotics - which is being launched at the Allergy Show in London this
weekend. Five published double-blind studies have
already demonstrated the benefits of Lab4, and there are 12 products in
ProVen’s newly launched range with different formulations to suit all
ages and lifestyles.
Dr Nigel Plummer, Managing Director of Cultech, manufacturers of ProVen
commented: "ProVen is one of the most studied probiotics in the world.
With six major scientific clinical human studies, all demonstrating
positive benefits in intestinal and immune health, we have the broadest
evidence of any probiotic on the market."
"This latest study for our Lab4 probiotics is a true breakthrough. We're
delighted to be able to launch our brand ProVen Probiotics which
harnesses the unique Lab4 probiotic strains to develop a comprehensive
range of high quality supplements." concludes Plummer.
Allergic conditions such as asthma, rhinitis and eczema have trebled
over the last 20 years (₉), and currently 40% of children and 30% of
adults have one or more of these three allergic conditions (₁₀).
Dr. Carol Cooper, GP, and parenting writer commented: "There’s no doubt
that allergies are on the increase and doctors, like others, feel
powerless to stop the rise. In children, eczema and hay fever have
soared, and now affect around three times as many youngsters as 20 years
ago (₁₁). The NHS already spends £900 million on general practice care
of allergies such as eczema, asthma and rhinitis alone (₁₂). This
trial shows that the development of allergies could be tackled at a
young age and this result is significant."
Professor Glenn Gibson also supports the launch of ProVen Probiotics,
and the latest findings for Lab4. As Head of Food Microbial Sciences
Research Unit and Head of Food Microbiology at the University of
Reading, Glenn had this to say: "Over the years we have seen some
exciting studies in this area. This study in particular is a
breakthrough in terms of its size, length and depth. The results are
extra exciting, when we consider the amount of money currently being
spent to cope with allergies. This launch is significant given the
amount of evidence we have about the benefits of taking probiotics and
the concentration of LAB 4 in each capsule."
Products in the newly launched ProVen Probiotics range including
specific formulations for Babies, Toddlers, and older children, as well
as a high potency, and multi-nutrient products for adults. Prices range
from under £5.00 to £19.95. ProVen Probiotic supplements are available
on-line from www.provenprobiotics.co.uk as well as Lloyds pharmacies and leading health food stores.
Lowri Turner, Nutritionist and Broadcaster helping launch ProVen
Probiotics at the Allergy + Free From Show this weekend confirmed:
"Thanks to this new research, we can now offer mums concrete advice on
how to prevent passing on allergies to their infants. Best of all ProVen
Probiotics are drug free, completely natural and easy to administer to