E-Lites electronic cigarettes create a media buzz

E-Lites electronic cigarettes are getting rave reviews in the media as their popularity among British smokers grows to record levels.

Reviewers at FHM, Mixmag and a range of websites have heaped praise on E-Lites, the smoking alternative that’s cheaper, healthier and safer than standard cigarettes.

During a recent feature on smoking in FHM magazine, E-Lites were hailed as a great success after a reader put the leading electronic cigarette brand to the test to help alleviate her 10-20 day habit. She said: “I nearly always have an electronic cigarette rather than a proper one. All my friends thought they were weird, but now they think they're amazing and everyone wants one.”

E-Lites also survived the festival test when a Mixmag editor trialled them at a major music event last month. “I haven't smoked a real ciggie since March 16th so that's great. I’ve been singing their praises too.”

The electronic cigarette brand has also recently been trumpeted by Geekoid.co.uk as a healthier alternative to smoking “as (E-Lites) literally deliver the nicotine hit, without any of the poisonous smoke affecting you or the others around your vicinity. Oh, and …. you’re legally allowed to smoke them in restaurants, pubs and clubs.”

Ahead of No Smoking Day in March, E-Lites electronic cigarettes were featured in the Metro newspaper as ‘fags without the drag’.

Unlike standard cigarettes, E-Lites are free of the most damaging ingredients, such as tar, tobacco and other toxins. Instead, a measured amount of nicotine is inhaled in the form of a steam-like vapour to provide satisfaction without the nasty side-effects. Hundreds of thousands of UK smokers are now using E-Lites to reduce the harmful effects of smoking.

For those trying to cut down or quit traditional cigarettes, E-Lites electronic cigarettes offer an effective replacement aid to help control the amount of nicotine entering the body. They also have the added advantage of being legally unrestricted to smoke anywhere.

E-Lites founder and co-director Adrian Everett said: “We’ve been thrilled by the response from the media recently and there’s clearly growing public awareness about the advantages of E-Lites electronic cigarettes. Our products have introduced a new ‘harm reduction’ option for those who can’t quit smoking completely or simply don’t wish to, and we’re confident that 2012 will be our biggest year yet.”

To see the latest media reviews for E-Lites, please visit www.e-lites.co.uk/in-the-press