The project will support Orchard’s continued growth and repositioning as a modern, specialist care provider, with a particular focus on its Reconnect communities, an innovative model designed to help people living with dementia and mental health conditions reconnect with the life they love.
Operating 23 homes across the North of England and Midlands, Orchard is expanding its specialist services in response to growing demand for more tailored, high-quality care for older people.
Its Reconnect Dementia and Reconnect Mental Health communities offer a more personalised, homely approach, combining specialist clinical support with environments designed to reflect everyday life.
The new website will play a central role in communicating this evolution, helping families, professionals and partners better understand the organisation’s full range of services, while supporting recruitment and future growth.
Wrapped Agency will lead the strategy, user experience, design and build of the platform, creating a clear, intuitive experience that reflects both the complexity of Orchard’s services and the human impact of its care.
The project forms part of a broader period of transformation for Orchard, including a refreshed brand identity, new mission and values, and an ambition to significantly expand its footprint in the coming years.
Eleanor Mercer, Group Head of Marketing and Communications at Orchard Care Homes, told That's Health: “We believe care should be about more than meeting need, it should be about helping people live meaningful, connected lives.
“Our Reconnect communities are designed to do exactly that, creating environments where people feel at home, supported and able to continue the routines and activities that matter most to them. As we continue to grow and evolve, it’s important that we communicate that clearly and confidently to the people who rely on us.”
Becky Robinson, CEO and Performance Strategist at Wrapped Agency, added: “We’re working with Orchard at a pivotal point in their journey. This is a growing organisation with a clear vision for the future of specialist care.
“Our role is to make that clear, taking a complex proposition with multiple audiences and turning it into something that feels simple, reassuring and easy to understand, whether you’re a family member, a professional or someone considering a career in care.”
The new website is expected to launch in its first phase in April 2026, with further enhancements to follow.
For more information, visit www.orchardcarehomes.com
The Wrapped Agency is a specialist brand and marketing agency working with forward-thinking organisations across regulated sectors including healthcare, fintech and property.
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