Care Should Be About People, Not Just Products Says Tunstall Healthare

When we talk about healthcare technology, it is easy to get lost in a sea of gadgets, alarms, sensors and technical jargon. 

But for the people actually using these services, the real question is much simpler: does it help me live safely, independently and with confidence?

That is the thinking behind Tunstall Healthcare’s newly launched digital platform, which marks a major shift in how the company presents its services.

Rather than focusing purely on telecare products and technical features, the new platform places people at the centre of the conversation. It is a welcome move in a healthcare landscape where technology should always serve human needs, not the other way around.

For decades, Tunstall has been recognised for its telecare products and services, supporting people who want to remain independent at home or in supported living environments. Now, the company is reframing that story to focus on outcomes, showing how technology-enabled care can improve everyday life rather than simply listing product specifications.

The new B2B website, created in partnership with The Wrapped Brand Agency, has been designed around real user needs. It offers clearer messaging, simpler navigation and a more human approach to explaining what these services actually do.

That means less focus on devices and more focus on what matters: helping older adults, vulnerable people and those with health conditions stay connected, safe and in control of their own lives.

It has also been built with modern digital habits in mind, including AI-driven search and discovery, helping healthcare professionals and decision-makers find the right information more easily.

Tunstall’s Managing Director, Mark Hindle (PICTURED),  summed it up perfectly when he told That's Health that technology in care only matters if people can see how it fits into their lives.

He explained that for too long, conversations around care technology have been dominated by devices and features, rather than the independence and reassurance those services actually provide.

That shift feels especially important as the UK faces growing pressure on health and social care services. Supporting people to remain safely at home for longer is not just better for wellbeing—it can also reduce strain on hospitals, carers and the wider healthcare system.

Wrapped CEO Becky Robinson described the project as more than a website redesign. Instead, it was about redefining how Tunstall shows up in the market and making its purpose clearer

And honestly, that feels like exactly the right direction.

Because in health and care, people do not need more complicated technology. They need support that feels simple, reassuring and genuinely useful.

That is where real innovation begins.

For more information, visit www.tunstall.co.uk

Specialist care model helps people reconnect with everyday life

Orchard Care Homes has appointed Wrapped Agency to design and build a new website as part of its continued investment in specialist dementia and mental health care, alongside its established residential, nursing and dementia services.

The project will support Orchard’s continued growth and repositioning as a modern, specialist care provider, with a particular focus on its Reconnect communities, an innovative model designed to help people living with dementia and mental health conditions reconnect with the life they love.

Operating 23 homes across the North of England and Midlands, Orchard is expanding its specialist services in response to growing demand for more tailored, high-quality care for older people. 

Its Reconnect Dementia and Reconnect Mental Health communities offer a more personalised, homely approach, combining specialist clinical support with environments designed to reflect everyday life.

The new website will play a central role in communicating this evolution, helping families, professionals and partners better understand the organisation’s full range of services, while supporting recruitment and future growth.

Wrapped Agency will lead the strategy, user experience, design and build of the platform, creating a clear, intuitive experience that reflects both the complexity of Orchard’s services and the human impact of its care.

The project forms part of a broader period of transformation for Orchard, including a refreshed brand identity, new mission and values, and an ambition to significantly expand its footprint in the coming years.

Eleanor Mercer, Group Head of Marketing and Communications at Orchard Care Homes, told That's Health: “We believe care should be about more than meeting need, it should be about helping people live meaningful, connected lives.

“Our Reconnect communities are designed to do exactly that, creating environments where people feel at home, supported and able to continue the routines and activities that matter most to them. As we continue to grow and evolve, it’s important that we communicate that clearly and confidently to the people who rely on us.”

Becky Robinson, CEO and Performance Strategist at Wrapped Agency, added: “We’re working with Orchard at a pivotal point in their journey. This is a growing organisation with a clear vision for the future of specialist care.

“Our role is to make that clear, taking a complex proposition with multiple audiences and turning it into something that feels simple, reassuring and easy to understand, whether you’re a family member, a professional or someone considering a career in care.”

The new website is expected to launch in its first phase in April 2026, with further enhancements to follow.

For more information, visit www.orchardcarehomes.com

The Wrapped Agency is a specialist brand and marketing agency working with forward-thinking organisations across regulated sectors including healthcare, fintech and property. 

 www.wrappedagency.co.uk

Improved Pregnancy Outcomes for Women With Thyroid Conditions? BTF Has it Wrapped!

The Wrapped Brand Agency has been appointed by the British Thyroid Foundation (BTF) to develop a new nationwide awareness and education campaign aimed at improving conception and pregnancy outcomes for women who are affected by thyroid conditions.

The partnership will focus on translating new UK clinical guidance into clear, accessible resources for women and healthcare professionals, helping ensure thyroid conditions are identified and managed effectively before, during and after pregnancy.

Thyroid conditions affect around one in 20 people in the UK and disproportionately impact women. Poorly managed thyroid levels can make it harder to conceive and increase the risk of miscarriage and complications during pregnancy. 

Yet many women struggle to access clear, trusted information at a time when reassurance and practical guidance matter most.

Working closely with the BTF and women with lived experience, Wrapped will help develop patient-friendly resources and bite-sized educational content designed to build confidence, reduce anxiety and encourage early action, including speaking with a doctor, monitoring thyroid levels and following appropriate treatment plans. The campaign will also support GPs and midwives with simple, credible materials to help them confidently signpost patients and deliver guideline-led care.

The work aligns with newly published national clinical guidance from the Royal College of Obstetricians and Gynaecologists on managing thyroid disorders in pregnancy, creating an opportunity to reach women earlier and improve outcomes for both mothers and babies.

Mark Robinson, Chief Commercial Officer at Wrapped, told That's Health: “This project is about turning complex clinical guidance into something human, reassuring and genuinely useful. 

"Too many women are left feeling anxious, confused or unsupported when managing thyroid health alongside pregnancy. 

"We believe our role is to help bridge that gap, creating clear, accessible resources that empower women to take control of their thyroid health and support healthcare professionals to have confident, informed conversations.

“This partnership is also very personal for us at Wrapped. My daughter lives with an underactive thyroid, so we understand first-hand how important timely information and support can be. 

"We’re proud to be working alongside the BTF to help more women feel informed, supported and hopeful at such a critical time in their lives.”

Anna Woollven, Communications and Fundraising Manager at the British Thyroid Foundation, told us: “Every week we hear from women who have experienced difficulties conceiving or during pregnancy because their thyroid condition wasn’t managed as well as it could have been. Many tell us they struggled to find clear, trustworthy information when they needed it most.

“By working with Wrapped, we’re creating resources that reflect real patient needs and make it easier for women to understand what steps to take, while also helping healthcare professionals share consistent, evidence-based guidance. Our goal is simple: to help women access the right care at the right time, feel more in control of their condition, and improve pregnancy outcomes across the UK.”

The campaign will combine patient insight, clinical evidence and lived experience to deliver a joined-up programme of digital and printed resources, supported by targeted awareness activity. It aims to increase understanding of thyroid health in pregnancy, encourage earlier conversations with healthcare professionals and reduce the risk of avoidable complications through better monitoring and management.

https://www.btf-thyroid.org

https://wrappedagency.co.uk