This year, another British icon is celebrating six decades on the job, as E45 celebrates its 60th birthday. First produced in 1952 by Boots, the distinct white and blue tub this year is enjoying a 60 year reign as a much loved treatment to dry skin.
E45 60 years on: 2012’s new launches
NEW E45 SILKY RADIANCE
If you’re prone to sensitive skin, don’t miss out on using luxurious
products. E45 Silky Radiance is a specially enriched body moisturiser
with subtle shimmer and natural light boosters to leave skin beautifully
hydrated and naturally radiant every day.
NEW E45 INTENSE RECOVERY
E45 Intense Recovery is a specially formulated moisture-control body
lotion for extremely dry skin that locks in moisture and restores
long-lasting softness in just 2 weeks. It’s perfume free and suitable
for people with sensitive skin.