Simon Griffiths, H2Open’s editor, says, “we previously had a paid for app but thanks to the support of Huub (a wetsuit maker), Gone Swimming (a swimming holiday company) and Diabetes UK we’ve been able to move to a free app model, and the app comes with a 16-page sample issue.”
Full magazine downloads and subscriptions still need to be paid for, but these are sold at a discount to the print version of the magazine. Additionally, the full collection of back issues is available through the app.
“We’re curious to see how well the free app model works,” says Griffiths. “Early indications are positive with a significant increase in downloads in the first 24 hours, followed by a jump in magazine sales. It seems that readers like to test-drive products for free but are willing to pay if they like what they see.”
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