Tesco's fundraising idea that is worth its weight in gold!

Tesco has announced a new way for customers to support their Charity of the Year, Cancer Research UK. When customers exchange their gold for cash through the Tesco Gold Exchange, they will have the option to donate a percentage of their proceeds directly to Cancer Research UK, which Tesco Gold Exchange will then top up to raise even more money.

The money raised through Tesco Gold Exchange will help Tesco reach its £10 million fundraising target to support Cancer Research UK’s research into the early diagnosis and detection of cancer. Early diagnosis helps to ensure more people beat cancer by receiving treatment at a time when it is more likely to be successful.

The partnership comes as Cancer Research UK’s Race for Life, which is being sponsored by Tesco for the eleventh year running, gets into full swing. Race for Life is an amazing women-only series of events where women can choose whether to walk, jog or run a 5k or 10k route.

Euan Ballantyne from Tesco Gold Exchange said, “Trading in unwanted gold is a great way for everyone to get involved in fundraising. It’s a quick and easy process and can be done online from the comfort of your own home.”

Claire Rowney, Head of Corporate Partnerships at Cancer Research UK said: “We’re always keen to explore different ways to fundraise and that’s why we are working with Tesco Gold Exchange to offer our supporters a new way of contributing towards our life saving research. Donations will mean our scientists can focus on more research to find out how we can get cancer diagnosed earlier and help more people to survive cancer in the future.”

For more information visit: www.tescogoldexchange.com