With some 2 million users of e-cigarettes in Germany already – according to a recent article by e-cig
enthusiast Professor Dr.Jürgen Ruhlmann, Medical Director of the
prestigious MedizinCenter in Bonn, which specialises in nuclear
medicine, radiology and radiation therapy (and currently featured on
Intellicig’s German website) – it was no real surprise that the
Intellicig stand at the ‘Fountain Festival’ was a raging success
...despite the weather.
The Brunnenfestof Oberurselis an incredibly popular folk festival in
Germany’s Taunus region which draws huge crowds eager to enjoy the
attractions of the four day festival (June 1st-4th). These included a
large amusement park, a brilliant fireworks display, live music and
dancing. A ten-kilometrerace and a craft market attractedsignificant
numbers of weekend visitors as well as the traditional water-based
attractions of Oberursel – known locally as the ‘Fountain City’.The
Brunnefest was also an ideal event at which to promote Intellicig.
There’s clearly an appetite for electronic cigarettes
in Germany. Intellicig Deutschland is always keen to meet the German
public face-to-face to inform them of the particular benefits offered by
the Intellicig range. Intellicig’s ‘Quality designed in Great Britain’
is a reassuring feature in a market of often questionable quality. With
many products coming in from outside the EU which barely meet minimum
German Trading Standards requirements, the fact that Intellicig is the
the world's first e-cigarette manufactured to the same exacting EU
regulatory standard as a pharmaceutical product is of great interest.
Intellicig Deutschland’s Guy Eaton (pictured) said: “We had four days of intense discussion and consultation with visitors
throughout the festival. We also made some real sales, even though the
weather only ‘played nice’ for two days before turning rainy and stormy.
At one point we were in danger of being blown away along with our
brochures!
Despite the wind and the rain we experienced genuine interest. People
wanted to be reassured about fears that the e-cigarette may be
dangerous.They clearly liked the professional advice and the ‘quality
and purity approach’ of Intellicig, as well as the chance to try the
product themselves.”
Intellicig Deutschland’s Henning Dransfeld added: “We had quite a few people who bought a starter kit in the first or
second day, then come back afterwards to order more and to tell us that
they have not smoked since. Some were very grateful!
It’s particularly nice when you are just advising someone and a customer
from the day before comes around to tell them ‘this is great, go for
it!’ We also won back a couple of people who bought cheap e-cigarettes
without consulting in a news agent and got disappointed. Intellicig
changed their minds.”
Electronic Cigarettes
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