Restrictive diets, conflicting wellness advice and pressure to lose weight can make it increasingly difficult to recognise and respond to the body’s natural needs.
A new psychology-based wellness community aims to offer a gentler and more compassionate way forward.
Foodsane has been launched by Devon-based Dr Joanna North, a Chartered Researching Psychologist, Fellow of the British Psychological Society and Senior Accredited Psychotherapist with more than 40 years of clinical experience.
Rather than treating eating habits as a simple matter of willpower, Foodsane focuses on psychological safety, nervous-system regulation, body awareness and self-compassion.
Dr North has developed the RAFT framework, which stands for Right Amount, Right Food and Right Time. It is accompanied by a concept she calls Time Related Eating, or TRE, which encourages people to become more aware of how the timing of food may relate to their physical and emotional wellbeing.
Central to the approach is interoception, the ability to notice and understand signals from within the body. These can include hunger, fullness, tension, tiredness and changes in mood.
Foodsane is intended to offer a “middle way” for people who feel caught between restrictive diet culture, medicalised approaches to weight loss and potentially harmful or disordered eating patterns. Its message is not that people should simply try harder, but that eating is influenced by stress, emotions, habits and whether a person feels safe and settled.
“So much of the wellness industry treats eating as a willpower problem,” Dr North told That's Health.
“It isn’t. It’s a nervous system problem, a psychological safety problem. Foodsane exists to bring the evidence base and forty years of clinical experience to people who are tired of being told to try harder.”
The Foodsane initiative includes a paid online community in which members can follow Dr North’s daily Time Related Eating diary. They also receive a weekly newsletter summarising three key learning points.
Accessible guidance is shared through the FoodsaneJoanna accounts on Instagram and TikTok, while Dr North’s 2024 book, Foodsane, explores the complete framework.
No single approach will be right for everybody, and anyone experiencing an eating disorder or significant concerns about eating, weight or health should seek appropriately qualified professional help. Prescribed weight-loss medication should never be stopped or changed without consulting the clinician responsible for it.
Nevertheless, the compassionate thinking behind Foodsane may resonate with people who have spent years blaming themselves. Eating is not a moral test, and needing support is not a personal failure.
More information can be found at www.foodsane.co.uk.








