British Tinnitus Association relaunches as Tinnitus UK

The British Tinnitus Association, which is headquartered in Sheffield and which is the only charity in the UK dedicated to supporting the one in seven adults in the UK who live with tinnitus, is now called Tinnitus UK.

The world’s leading tinnitus charity unveiled a new name, a new website and a new chatbot, aimed at tackling the growing number of people who are developing tinnitus.

Deanne Thomas, CEO of Tinnitus UK said: “Now we are Tinnitus UK. This new name puts tinnitus first, because taking on tinnitus is the main reason we’re here, and we want everyone to know  becoming Tinnitus UK will help us reach more people with tinnitus, be more visible and raise more awareness of this condition which can have a significant impact on people’s quality of life.

"We began life as the British Tinnitus Association in 1979, which reflected our roots as a network of tinnitus support groups. Then most people started to call us the BTA.”

Lynne Gillon, who is the Chair of Trustees of Tinnitus UK, said: “This marks the start of a very exciting period for us, as we build on our past successes and strive to reach even more people who may be struggling with tinnitus, moving nearer to our vision of: Creating a world where no one suffers with tinnitus.”

Tinnitus UK received a major digital grant to improve their digital resources to further help those with tinnitus, and they used this to create a new, improved website, an enhanced web chat facility and a tinnitus chatbot.

Deanne went on to say: “Our new website makes it easier for people to navigate, to engage with Tinnitus UK and to find areas of support that suits them. The chatbot means we can help people no matter what time of day it is, as we're aware that tinnitus can spike at night. Our website integrates with our new CRM (client relationship management) system, which will help us connect with more people with tinnitus than ever before!”

The chatbot will be available 24 hours a day, seven days a week and will guide people with tinnitus to relevant resources whenever they visit the website. This is the only tinnitus chatbot that's free of charge and available to everyone and marks a significant step forward for the charity in its aim to reach more and more people with tinnitus.

Alongside the new name, a refreshed visual identity has been developed, which features clear bright colours and a soundwave graphic.

Tinnitus UK’s new website and chatbot can be found at www.tinnitus.org.uk.

(Image courtesy of Gerd Altmann and Pixabay)

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