E-Lites prove to be a popular hit in the East End

Eastender’s fans switched on to their favourite soap last night to be greeted by the UK’s leading electronic cigarettes, E-Lites, which appeared on the show for the second time this year.

The show’s millions of viewers were re- introduced to the electronic cigarettes, which are healthier, cheaper and less restricted than tobacco cigarettes, by Roxy’s shady solicitor who lit up in the popular Café on Albert Square.

Before taking a puff on the smoking alternative, with its signature green light, the character who has been brought in to help Roxy win custody of her child with Jack Branning, turned to onlookers and said: “My first one of the day”. However, he need not be worried, as E-Lites contain no tar, tobacco or harmful chemical ingredients that are found in conventional cigarettes.

Those in the café enjoying breakfast didn’t need to panic either, as E-Lites produce only a harmless vapour and no nasty odour, meaning they can be smoked almost anywhere.

Adrian Everett, one of the founders and directors of E-Lites, said: “As the UK’s leading electronic cigarette brand, we were delighted to be asked to supply E-Lites to the makers of EastEnders. Seeing the electronic cigarettes being featured for a second time on the show, just shows how widely accepted they are becoming. The fact that these can be smoked almost anywhere and are much healthier and cheaper than traditional tobacco cigarettes, makes them an ideal alternative for both the world of soap as well as in reality.”

For details visit www.e-lites.co.uk

E-Lites (www.e-lites.co.uk) was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.

These are the result of extensive UK research and development. The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

E-Lites have attracted the interest of numerous celebrities. Musicians and singers at the 2010 Royal Variety Performance were introduced to E-Lites, with members of N’Dubz, Take That, Jamie Cullum and Russell Watson among the stars fascinated by the product. E-Lites were also included in backstage goodie-bags at the Brit Awards 2011.

One of the directors of E-Lites, Michael Ryan is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit www.ecita.org.uk

Revolutionary E-Lites back BMA’s ban on smoking in cars

Today’s announcement by the British Medical Association (BMA) of the ban on smoking in cars has once again strengthened the call for the wider adoption of electronic cigarettes, according to leading UK brand E-Lites.

The ban follows similar clampdowns on tobacco vending machines, advertising, smoking in public places and cigarette pack design. Combined with the rising price of conventional cigarettes, it is becoming increasingly difficult to argue against the greater use of electronic cigarettes, which are healthier, safer, more convenient and more economical than their conventional counterparts.

The British Medical Association called for an extension on the current ban after reviewing evidence that showed the levels of toxins in a car can be up to 23 times greater than in a smoke-filled bar/pub.

Adrian Everett, a founder and co-director of E-Lites said: “This news comes as we’re seeing the beginning of the end for traditional tobacco cigarettes. Advanced technology has allowed us to create an alternative that is better in so many ways.

“With products now available that provide smokers with an enjoyable and authentic smoking experience, whilst being significantly healthier, better value and less restricted - this has to be the future.”

E-Lites produce an odour-free vapour, rather than smoke, and are unrestricted, which means they can be used almost anywhere.

Crucially, E-Lites contain none of the tar, tobacco, carcinogens and added chemicals found in conventional cigarettes.

For more information, please visit www.e-lites.co.uk

E-Lites (www.e-lites.co.uk) was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.

Its latest range of G9 range of E-Lites includes a disposable device that provides the equivalent of 40 cigarettes and is priced at £9.99. Rechargeable options include the hard-cased E200 starter kit, which provides the equivalent of around 200 cigarettes and is priced £39.99. Customers can then order E-Tip refills from the website, which are priced £7.99 for the equivalent of approximately 80 cigarettes.

E-Lites’ revolutionary products are the result of extensive UK research and development. The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

Michael Ryan, one of the founding directors of E-Lites, is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit www.ecita.org.uk

E-Lites brings a buzz to Top Gear Live

Bringing together a 37ft powerboat, an F1 simulator and the smartest electronic cigarettes on the market, E-Lites are gearing up for a spectacular return to Top Gear Live.

The UK’s leading electronic cigarette brand, which has a growing army of celebrity fans including the Top Gear team, is not only showcasing the latest E-Lites products but also offering petrolheads the chance to experience the ultimate high-speed thrills on land and sea.

Appearing at both the London and Birmingham shows, E-Lites aim to prove you can still enjoy a buzz without a big health risk.

At the E-Lites stand, visitors will be invited to get behind the wheel of a full-size F1 car with a built-in driving simulator and can also enter a prize draw to win a spin in the E-Lites powerboat, which is set to compete in the RB12 Round Britain race next year.

E-Lites are a healthier and less expensive alternative to traditional tobacco cigarettes, as well as being unrestricted for use in public places.

Being free of tar and tobacco, E-Lites allow smokers to avoid the most harmful carcinogenic components of cigarettes, while still providing the familiar buzz of nicotine and the flavor of tobacco, thanks to micro-technology that converts a pharmaceutical-grade solution into a vapour that can be inhaled.

E-Lites co-director Adrian Everett said: “There’s a historic link between motorsport and cigarettes that has almost been extinguished by the clampdown on tobacco advertising. We are very happy to be involved in reestablishing that link in a way that’s fitting for the 21st century. Just as car technology has evolved, so has smoking technology, which means smokers can now enjoy a smarter option. The nicotine buzz is still there, but we’ve excluded the most harmful elements, so it makes more sense from a health perspective.”

Visit E-Lites at Stand 180 at Top Gear Live at Birmingham NEC on 11th-13th November and Stand 595 at Excel London on 24th-27th November.

For more information about E-Lites, please visit www.e-lites.co.uk

E-Lites (www.e-lites.co.uk) was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.

Its latest range of G9 range of E-Lites includes a disposable device that provides the equivalent of 40 cigarettes and is priced at £9.99. Rechargeable options include the hard-cased E200 starter kit, which provides the equivalent of around 200 cigarettes and is priced £39.99. Customers can then order E-Tip refills from the website, which are priced £7.99 for the equivalent of approximately 80 cigarettes.

E-Lites contain a solution of pharmaceutical-grade nicotine, purified water and tobacco flavourings. The internal components of the device are activated upon inhaling and turn this solution into a vapour.

Crucially, E-Lites contain none of the tar, tobacco, carcinogens and added chemicals found in conventional cigarettes. They produce a vapour, rather than smoke, that has no strong smell.

E-Lites, set up in 2007, is now the UK’s leading [electronic cigarette|http://www.e-lites.co.uk/ brand with a number of celebrity fans, and the company’s latest G9 range is the most satisfying, easy-to-use and durable yet.

E-Lites’ revolutionary products are the result of extensive UK research and development. The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

Michael Ryan, one of the founding directors of E-Lites, is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit www.ecita.org.uk

Failure of quit smoking initiative strengthens calls for a new approach

New figures showing that under half of smokers succeed in quitting through NHS services have strengthened calls for a radical rethink of the UK’s failing approach to smoking cessation.

The NHS Information Centre announced yesterday that 788,000 people used quit smoking services in England this year at a cost of £84.3m but that worryingly over half of them (384,000) returned to smoking shortly afterwards. Even among those who did quit, many are likely to have returned to smoking in the following months.

The new figures prove the quit smoking policy is failing to save a large proportion of smokers from the most harmful effects of cigarettes, or so says the leading UK electronic cigarette manufacturer, E-Lites.

The company is calling for a closer examination of the benefits of harm reduction, rather than a devotion to smoking cessation, alone.

E-Lites director Dermot Ryan points out: “What these new figures tell us is while quitting services are helpful to many smokers, a majority of them are still not being helped. Perhaps it’s time to look at other options and consider the benefits of harm reduction.

Products like E-Lites provide smokers with the nicotine they crave, but without the harmful carcinogenic effects of tar, tobacco and hidden chemicals. We believe it’s a far more realistic approach for those who cannot quit, or do not wish to quit. If only more people realised the healthier alternatives that are open to them.”

FACTFILE:

E-Lites (www.e-lites.co.uk) was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.

Its latest range of new-generation E-Lites are the result of extensive UK research and development.

Michael Ryan, one of the founding directors of E-Lites, is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit www.ecita.org.uk

Smoking enters a new age as E-Lites launch best ever electronic cigarettes

Smoking enters a new age as E-Lites launch best ever electronic cigarettes

The revolution in smoking has taken a step forward as E-Lites has launched what it believes to be the most advanced electronic cigarettes ever developed.

The latest range of E-Lites represent the next generation of electronic cigarettes. They feature unique micro-technology to give smokers the most realistic, simple and reliable alternative to conventional cigarettes, but with the advantages of being significantly healthier, much less expensive and unrestricted for use in most public places.

E-Lites, set up in 2007, is now the UKs leading electronic cigarette brand with a number of celebrity fans, but the company’s latest G9 range is the most satisfying, easy-to-use and durable so far.

Breakthrough technology has given E-Lites unsurpassed longevity, with rechargeable starter kits (£39.99) that provide the equivalent of around 200 cigarettes and E-Tips refills with a lifespan far beyond any others available on the market. There’s also the option of single disposables (£9.99) that provide the equivalent of about 40 cigarettes.

The battery life of E-Lites is the longest of any other e-cigarette, and the E200 model comes in a toughened plastic case with a built-in USB connection for easy recharging, so you can recharge from your laptop whilst on the move.

New features include diamond core components at the heart of every product, which enable them to withstand the harshest drops and bumps.

Even the user experience has been enhanced to hithertoo unprecedented levels, with signature tobacco flavourings specially formulated for UK tastes and an internal micro-switch that delivers the most precise and consistent delivery of nicotine vapour with each inhalation.

Available in Standard, Light and Menthol variations, E-Lites contain pharmaceutical-grade nicotine, combined with purified water and flavourings. This solution is converted into a vapour on inhaling, which gives users the familiar feeling of smoking, but without the most harmful ingredients of cigarettes, like tobacco, tar, carcinogens and added chemicals.

At a recent ‘Tobacco Amnesty’ in London to mark World No Tobacco Day, TV’s Dr Hilary Jones acknowledged that E-Lites were “a healthier option” for smokers who could not quit completely and preferred a product that is used like a cigarette, rather than nicotine patches or gum.

E-Lites produce an odour-free vapour, rather than smoke, and are unrestricted, which means they can be used just about anywhere.

The cost-savings are also significant. It is estimated a typical 20-a-day smoker could save something like £162 per month by switching from conventional cigarettes to E-Lites.

E-Lites Director Adrian Everett said: “We’re immensely proud to be unveiling not only the best electronic cigarettes we have ever created, but we believe the best ever developed anywhere. Over the past four years, the E-Lites brand has become synonymous with superior electronic cigarettes, not just in the UK but also overseas, where we are experiencing considerable demand. However, we are never content to rest on our laurels and this latest G9 range is the result of significant investment in research and development to produce the most distinguished electronic cigarette out there.

“The fact is that we are now in the 21st century and conventional cigarettes are becoming outdated. Smokers who cannot quit or don’t want to quit are interested in a healthier and more cost-effective option. Our unique technology and design innovations have made that possible and we expect to see E-Lites become prevalent over the next few years.”

Visit www.e-lites.co.uk for more details.