Gen Z would rather admit to being anxious than lonely, new research reveals

Ten years ago, loneliness was something many people struggled to talk about openly. 

Fast forward to 2026, and while conversations around mental health have become far more common, loneliness is still a feeling many people quietly keep to themselves.

That's why this year’s Loneliness Awareness Week feels especially important.

Running from 15th to 21st June, the awareness week is marking its 10th anniversary with the powerful theme: “Giving Loneliness a Voice.”

Organised by Marmalade Trust, the campaign is encouraging people across the UK to speak more honestly about loneliness and help remove the stigma that still surrounds it.

New research from the charity suggests there's still a long way to go. A survey of 2,000 young adults aged 18 to 29 found that almost twice as many people would rather admit to feeling anxious than lonely. While 45% said they would openly talk about anxiety, only 26% felt comfortable admitting loneliness.

It's a striking reminder that even in a world where we speak more openly about mental wellbeing, loneliness can still feel deeply personal and difficult to admit.

Amy Perrin, CEO of Marmalade Trust, told That's Health that the campaign is about helping people understand that loneliness is a natural human experience rather than something to feel ashamed of. Sometimes simply saying the words out loud can be the first step towards feeling more connected.

Interestingly, the research also revealed that attitudes may be shifting in parts of the country. Londoners appeared more willing to acknowledge loneliness compared with the national average, suggesting that open conversations are beginning to break down old stereotypes.

To celebrate the anniversary year, Marmalade Trust hopes to inspire 10,000 connection activities across the UK. These could be anything from coffee mornings and community lunches to walks, school projects, workplace check-ins or simply spending time with neighbours and friends.

One of the most touching parts of this year’s campaign comes from disability activist and broadcaster Lucy Edwards, who has created a free children’s story called Ella Jones and the Birthday List. Designed for children aged seven and over, the story gently explores what loneliness can feel like and encourages young readers to find the words to talk about it.

And perhaps that is the heart of this year’s message. Loneliness does not always look obvious. It can happen in crowded rooms, busy workplaces or even surrounded by people who care about us. But once we give it a voice, we make it easier for others to understand, support and connect.

For more information about events and resources, visit Loneliness Awareness Week here https://www.lonelinessawarenessweek.org