E-Lites brings a buzz to Top Gear Live

Bringing together a 37ft powerboat, an F1 simulator and the smartest electronic cigarettes on the market, E-Lites are gearing up for a spectacular return to Top Gear Live.

The UK’s leading electronic cigarette brand, which has a growing army of celebrity fans including the Top Gear team, is not only showcasing the latest E-Lites products but also offering petrolheads the chance to experience the ultimate high-speed thrills on land and sea.

Appearing at both the London and Birmingham shows, E-Lites aim to prove you can still enjoy a buzz without a big health risk.

At the E-Lites stand, visitors will be invited to get behind the wheel of a full-size F1 car with a built-in driving simulator and can also enter a prize draw to win a spin in the E-Lites powerboat, which is set to compete in the RB12 Round Britain race next year.

E-Lites are a healthier and less expensive alternative to traditional tobacco cigarettes, as well as being unrestricted for use in public places.

Being free of tar and tobacco, E-Lites allow smokers to avoid the most harmful carcinogenic components of cigarettes, while still providing the familiar buzz of nicotine and the flavor of tobacco, thanks to micro-technology that converts a pharmaceutical-grade solution into a vapour that can be inhaled.

E-Lites co-director Adrian Everett said: “There’s a historic link between motorsport and cigarettes that has almost been extinguished by the clampdown on tobacco advertising. We are very happy to be involved in reestablishing that link in a way that’s fitting for the 21st century. Just as car technology has evolved, so has smoking technology, which means smokers can now enjoy a smarter option. The nicotine buzz is still there, but we’ve excluded the most harmful elements, so it makes more sense from a health perspective.”

Visit E-Lites at Stand 180 at Top Gear Live at Birmingham NEC on 11th-13th November and Stand 595 at Excel London on 24th-27th November.

For more information about E-Lites, please visit www.e-lites.co.uk

E-Lites (www.e-lites.co.uk) was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.

Its latest range of G9 range of E-Lites includes a disposable device that provides the equivalent of 40 cigarettes and is priced at £9.99. Rechargeable options include the hard-cased E200 starter kit, which provides the equivalent of around 200 cigarettes and is priced £39.99. Customers can then order E-Tip refills from the website, which are priced £7.99 for the equivalent of approximately 80 cigarettes.

E-Lites contain a solution of pharmaceutical-grade nicotine, purified water and tobacco flavourings. The internal components of the device are activated upon inhaling and turn this solution into a vapour.

Crucially, E-Lites contain none of the tar, tobacco, carcinogens and added chemicals found in conventional cigarettes. They produce a vapour, rather than smoke, that has no strong smell.

E-Lites, set up in 2007, is now the UK’s leading [electronic cigarette|http://www.e-lites.co.uk/ brand with a number of celebrity fans, and the company’s latest G9 range is the most satisfying, easy-to-use and durable yet.

E-Lites’ revolutionary products are the result of extensive UK research and development. The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

Michael Ryan, one of the founding directors of E-Lites, is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit www.ecita.org.uk

World’s biggest bra marks wear it pink day

Vanish, supporter of Breast Cancer Campaign’s wear it pink, has created the world’s biggest bra to mark the largest day of fundraising in Breast Cancer Awareness Month. The bra has been rigged up on the ITV Southbank building, where it will be officially revealed on This Morning by Hollyoaks actress Gemma Merna on 28th October, providing an eye-popping sight on both sides of the Thames.

Guinness officials have granted record-breaking status for the giant pink bra, which measures 32 metres around the ‘chest’ and features cups that are 34B, would be a size 1222B in real terms. The bra will now take its place in the Guinness Book of Records.

“After last year’s successful partnership with Breast Cancer Campaign we knew we wanted to come up with something innovative and ‘big’ for 2011” said Stefan Gaa, Marketing Director of RB UK, manufacturers of Vanish. Building the world’s largest bra seemed to be tailor made for wear it pink day. Vanish is very proud to be involved with this important campaign, supporting Campaign through on pack and Facebook donations. This is an issue that affects so many women and their families and Campaign are doing a vital job in raising funds for research and keeping breast cancer high profile. The Vanish/Breast Cancer Campaign record-breaking bra is a fitting focal point for this year’s fundraising activities.”

Last year hundreds of thousands of people took part in wear it pink by wearing an item of pink and each donating £2, raising a staggering £2.5 million for breast cancer research. Every year, some 48,000 are diagnosed with breast cancer and wear it pink helps to fund cutting-edge research into this disease which affects so many.

wear it pink is supported by Vanish, which has committed to raising an incredible £250,000 for the charity this year. The giant bra was modelled on a design supplied by Debenhams, the official wear it pink t-shirt retailer.

Donate at wearitpink.co.uk or text PINK44 £2 to 70070

FACTFILE:

• The bra took 4 weeks to make from lightweight spinnaker nylon
• It took 375 square metres of fabric
• It measures 27 metres under the bust, 31 metres around the bust
• It is equivalent to a 34B
• The fabric weights 75 kilos but with the metal fasteners it weighs a total of 90 kilo

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Liberate Cosmetic Surgery aims to highlight cosmetic surgery industry issues

Liberate Cosmetic Surgery fully intends to raise awareness of some of the vital issues surrounding health, beauty and confidence within the cosmetic surgery industry through the launch of a series of new initiatives.

In addition to their on-going activity on the subject, such as question and answer sessions, conferences and reports on research, the company are launching some exciting new initiatives online, that it hopes people from all over the UK will take part in.

These include "Cosmetic Surgery Undercover" videos, which highlight the issues cosmetic surgery customers can face; a "Health vs. Beauty Questionnaire", which aims to discover how the public really feel about cosmetic surgery for women; Video question and answer sessions with top UK surgeons, and spa and beauty themed prize draws.

The 'Undercover Cosmetic Surgery' videos will be available on YouTube, and the questionnaire will be available on the Liberate Cosmetic Surgery Facebook page. Visitors to the page who fill in the questionnaire will be in the running for the spa giveaway, closing date 7th November 2011.

Graham Offer of Liberate Cosmetic Surgery said: "Liberate are dedicated to better informing people about the risks and issues surrounding cosmetic surgery. We are delighted to be launching our Cosmetic Surgery Undercover videos to help open the public's eyes to what's really going on in the cosmetic surgery industry.

"Through our videos, surveys and social media activity we hope to start discussions and truly reach out to the public."

Walk your way to health with PruHealth and the National Trust

PruHealth and the National Trust have reported that over 32 million people plan to head outdoors to enjoy an autumn family walk, new research has shown.

 

Over 16 million (33%) say it's the season's beautiful colours that makes autumn walking so special.

To celebrate the season and to promote the virtues of being active, the National Trust is holding its first ever National Festival of Walking this October half-term, with at least 50,000 people expected to participate.

The National Trust has partnered with a leading health insurer PruHealth to organise around 1,000 events all over the country, from barefoot walks to silly walks, adventure walks to wildlife walks.

The festival is the perfect opportunity for the public to get outdoors and have fun, especially with 41% of adults saying they don't spend enough time with their families.

William Wake from the National Trust's outdoors team said: "From leaf kicking to finding conkers and wrapping up warm, there is something simply delicious about an autumn walk.

"We're asking people to tell us what they think makes autumn walks so special, to see if we can identify the perfect formula for a family outing this half term."

Events are taking place at 180 sites in England, Wales and Northern Ireland from 22-30 October.

There will also be more than 800 free walking routes available to download from the National Trust website at www.nationaltrust.org.uk/walks.

People can also log their own favourite walks on an interactive map on the website, and join a debate on the best things about autumn walking on the National Trust's Facebook pages or on Twitter using #walkfest from October 20.

Dr Katherine Tryon, Head of Clinical Vitality for PruHealth, added: "The Walking Festival is a great way to get active with the whole family, and there are walks to suit all fitness levels.

"Government guidelines recommend we walk 10,000 steps a day, and just thirty minutes of brisk walking each day can help reduce the risk of coronary heart disease, maintain a healthy weight, improve self-esteem and reduce symptoms of depression and anxiety.

"The average walk at the National Trust is three to four miles, which is approximately 6,000-8,000 steps - well on the way to reaching the target while having a fun day out. When you're healthy, you can get more out of life - come along and see."

Fat Tax?

With British PM David Cameron contemplating the introduction of a ‘fat tax’, one new product offers the chance to prevent the taxman from reaching into your pocket while creating more space round your waist.

The scientists at Bio-Synergy have revealed the FamouslyFit Shape, Tone, and Sculpt series of slimming capsules, the latest in a line of innovative lifestyle nutrition products from the dynamic UK company.

The Shape, Tone, and Sculpt line offers customers the chance to get the celebrity figure of their dreams and turn their everyday routine into a walk down the red carpet.

Designed with a rare and exotic blend of South American plants, established micronutrients, and leading-edge science, the waist-tightening triumvirate targets the vital areas of weight loss: body fat, metabolism, and cellulite.

“The Shape, Tone, and Sculpt line is the first comprehensive package of supplements to tackle the three most important strategies for slimming,” said Daniel Herman, the Bio-Synergy CEO.

“We’ve ventured deep into the South American jungle to bring customers a completely new and innovative formula featuring rare herbs and extracts that deliver incredible and never-before-seen weight loss results.”

Shape capsules contain a powerful combination of micronutrients: chitosan, a small molecule that binds to fat and prevents it from being absorbed into the body; chromium, a metallic element used by diabetics to regulate their blood sugar (and thus cut down on the sugar lows that lead to wagon-chucking cravings); and L-carnitine, which helps your body more efficiently transport fat molecules for their breakdown into energy.

The Tone Slimming Capsules bring you the benefits of a range of rare herbal extracts: Yerba Maté, a rare species of holly that contains anti-oxidants, anti-carcinogens, and has protected South American aboriginals from obesity for millennia; Green Tea extract; and the invigorating effect of Guarana, another remarkable discovery from South America that delivers a powerful dose of caffeine twice as potent as coffee beans.

The Sculpt line targets cellulite with a remarkable blend of CLA (conjugated linoleic acid), L-carnitine, and Yerba Maté that targets stubborn fat deposits. CLA has been shown to block fat cells from filling up with fat and it may have some effect on skeletal muscle, possibly stimulating muscle growth and fat burning. It’s been shown to be so effective in assisting weight loss that it can deliver an average 9% reduction in body fat mass.

The FamouslyFit Shape, Tone, and Sculpt line will be available in bottles of 30, 60, or 90 capsules at online retailers www.littlewoods.com , www.freemans.com and www.amazon.co.uk and retail for roughly £12.99, £21.99, and £29.99, respectively.

Bio-Synergy has been producing supplements locally in the UK for 15 years. Under the direction of CEO Daniel Herman, Bio-Synergy pioneered a number of innovative products including a two-phase programme of Creatine and women’s Skinny products that have cemented its position as one of the top sports supplement and lifestyle nutrition companies in the country. Bio-Synergy’s dedication to excellence has earned it acclaim from numerous sources, including Number One honours from Body Fit Magazine, the Daily Mail, the Daily Mirror, and Fabulous Magazine.

Visit www.okfamouslyfit.co.uk for more details.

Bio-Synergy products start at £12.99 and range up to £39.99

Speedo launches Roadshow to inspire the nation to swim

Speedo, the world’s best known swim brand, announces the launch of its new consumer facing ‘Speedo Roadshow’, a specially tailored 11.5m ‘transformer’ vehicle designed to present Speedo products and the brand to consumers in an innovative way.

The Speedo Roadshow will highlight that in terms of products and brand, Speedo has more to offer above and beyond the competitive heritage for which Speedo is known. This exciting and engaging platform will aid Speedo's plan to 'Inspire People to Swim' by educating consumers about the benefits of swimming.

The Speedo Roadshow is starting a 12 month journey touring the UK and Europe, visiting key retail outlets, retailer HQs and top consumer events and festivals. The tour will enable the brand to showcase a greater depth of colours, patterns and contemporary styling throughout swim fitness, cup sized body shaping speedosculpture, and learn to swim collections. Speedo advisers will be on hand throughout the Speedo Roadshow tour, sharing expert knowledge and advising consumers on the best Speedo products to suit their activities, shape, lifestyle and style preferences.

As part of the tour we are challenging the public to take on 8 x Olympic gold medallist Michael Phelps in the virtual world of the new ‘Push The Limit’ Xbox Kinect game.

David Robinson, Speedo Brand President commented “Swimming is a fantastic health and fitness activity enjoyed by millions of people every day. The Speedo Roadshow is designed to present the full breadth of the Speedo range, and give advice to anybody looking to find the right swimwear. We hope it will inspire many more people to swim and enjoy this fabulous activity”.

A full Speedo Roadshow schedule will be announced at a later date, but events at Manchester, Sheffield, London and Brighton are already planned for 2011.

For more information visit www.speedo.co.uk

Irisys anti-superbug test programme for NHS gains medical ethical approval

Infrared technology solution aims to save lives – and part of the £1 billion annual cost to the NHS
 
Medical ethical approval has been granted to a test programme designed to cut healthcare-associated infections across the NHS. Testing is now under way at a London NHS Trust.

NHS figures show that about nine per cent of patients actually acquire infections during a hospital stay. This costs the Health Service around £1billion annually – money that could be saved by something as simple as regular hand washing.

News of the approval comes on the eve of Global Handwashing Day, an international initiative endorsed by a wide array of governments and international institutions.

As part of the Small Business Research Initiative (SBRI), the National Institute for Health Research (NIHR) Invention for Innovation (i4i) programme awarded a two year contract to British infrared specialist, Irisys, to develop sensors to drive improvement in compliance with hospital handwashing regulations.

Together with associated communication and reporting systems, the result should be a groundbreaking automatic monitoring and alerting system that will be affordable and non-intrusive. Initially designed for the NHS, the system will subsequently be applicable to all healthcare providers, and to other industries such as food processing.

The impact of pathogens such as MRSA and C-difficile on the NHS first came to prominence in the 1990s. Many people carry these bugs with no effect on their day-to-day health. But in a hospital environment, the situation becomes potentially life-threatening.

Hand cleansing is a key way to cut infection rates. To reduce the possibility of passing infection between individuals, any person having contact with patients should wash their hands thoroughly...

• when they first enter a patient area
• before and after touching a patient
• before leaving an area or moving to another patient after touching anything else

The Irisys solution is called the Intelligent Handwashing Monitor (IHM). The system looks at the behaviour of personnel in the hospital environment so that handwashing compliance is improved in line with established procedures. The infrared system monitors movement in and out of a specific area; and the number of times each handwash unit is used. Compliance rates are then calculated, displayed locally and reported.

The IHM project complements the Irisys existing programme in Assisted Living, where the company is developing infrared sensing products and systems that can help to monitor elderly and disabled people and others at risk of injury, without intruding on their privacy. It represents another significant step by Irisys into the healthcare market.

Data source: The Management and Control of Hospital Acquired Infection in Acute NHS Trusts in England: National Audit Office report, 17 February 2000

Hospital-acquired infections (HAIs) - also known as nosocomial or iatrogenic infections - occur in about 9% of in-patients, which amounts to at least 100,000 infections a year and 5,000 deaths. These infections may be costing taxpayers as much as £1,000m every year.

FACTFILE:

About the National Institute for Health Research
The National Institute for Health Research provides the framework through which the research staff and research infrastructure of the NHS in England is positioned, maintained and managed as a national research facility. The NIHR provides the NHS with the support and infrastructure it needs to conduct first class research funded by the Government and its partners alongside high-quality patient care, education and training. Its aim is to support outstanding individuals (both leaders and collaborators), working in world class facilities (both NHS and university), conducting leading-edge research focused on the needs of patients. www.nihr.ac.uk

About SBRI
This contract will be managed by the National Institute for Health Research (NIHR). Suppliers were selected by an open competition process (October 2008), as part of the reformed Small Business Research Initiative (SBRI) in the area of Healthcare Associated Infections. This competition was managed through the NIHR Invention for Innovation programme. No future SBRI competitions are planned. The SBRI initiative is championed by the Technology Strategy Board. More information can be found at www.innovateuk.org.

About Irisys
Irisys is a UK innovator in award-winning technologies that make a significant, measurable impact on business efficiency and contribute to improving the quality of people’s lives.
Irisys is a high technology manufacturing success story, exporting British technology all over the world, and regularly featuring in the Sunday Times Tech Track list of fastest growing technology companies. The company invests a double-digit percentage of revenues in R&D and holds over 70 patents. One in six employees has a PhD.

Irisys is the global leader in people counting technologies and real time queue management solutions. Its infrared thermal imaging solutions are used by some of the world’s leading retailers, banks and airports to boost customer service, operational efficiency and profitability. Irisys pioneered the introduction of low cost thermal imaging cameras for industrial applications and its security technologies are predicted to transform the intruder detection market. Irisys’ ongoing investment in healthcare solutions aims to make hospitals safer and cleaner, and improve home monitoring for the elderly and infirm.

Irisys doubled its revenues in 2010, both by changing the landscape of established markets and by creating entirely new areas of demand.


About Global Handwashing Day (GHD)
Global Handwashing is endorsed by a wide array of governments, international institutions, civil society organizations, NGOs, private companies, and individuals.

Handwashing is the most effective and inexpensive way to prevent diarrheal and acute respiratory infections, which take the lives of millions of children in developing countries every year. Together, they are responsible for the majority of all child deaths. Yet, despite its lifesaving potential, handwashing with soap is seldom practiced and difficult to promote.

Turning handwashing with soap before eating and after using the toilet into an ingrained habit could save more lives than any single vaccine or medical intervention, cutting deaths from diarrhea by almost half and deaths from acute respiratory infections by one-quarter. A vast change in handwashing behavior is critical to meeting the Millennium Development Goal of reducing deaths among children under the age of five by two-thirds by 2015.

For more information on handwashing with soap, including research, tools, and news visit www.globalhandwashing.org or contact info@globalhandwashing.org

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NHS Reform to Benefit Patients With Private Health Insurance?

Patients with private health insurance will be the main beneficiaries of the Health and Social Care Bill, as NHS hospitals across England reveal plans to expand their private facilities.The NHS reforms, originally proposed by Health Secretary Andrew Lansley, will remove the cap on earnings from private companies. With the cap removed, many NHS hospitals will look to boost their income by improving and expanding their private patient services.

Over seven NHS trusts across England have already revealed plans to increase their private facilities in preparation for the new Bill.

In the East, Cambridge University Hospitals NHS Foundation Trust plans to start construction work on a new complex containing a private hospital in 2012. Papworth Hospital NHS Foundation Trust has also recently commenced a project with private provider Spire Healthcare.

In the south Midlands, Milton Keynes Hospital NHS Foundation Trust plans to establish a new private patient’s facility. In the South, Basingstoke and North Hampshire NHS Foundation Trust looks to invest £2.5million in a private ward of single rooms.

In London, Royal Marsden NHS Foundation Trust plans to increase its number of private care beds by 30% by 2012. Additionally, King’s College Hospital NHS Foundation Trust plans to refurbish its private patient wing.

One way to protect you and your family’s health in light of the Health and Social Care Bill is to compare health insurance policies with health insurance comparison sites such as ActiveQuote.com, and make full use of the increase in private facilities in NHS hospitals.

Richard Theo, of health insurance comparison site ActiveQuote.com, said: “There is a lot of controversy over the proposed NHS reforms, but the Bill will actually benefit people with private medical insurance. Health conscious patients should compare medical insurance quotes and take advantage of the UK’s excellent private healthcare system”.

There are many benefits to staying in a private unit. A patient with health insurance will avoid the long NHS queues and be treated at a time of their choice, with a consultant of their choice. Patients with health insurance will also be treated in an en-suite private room, with use of a personal telephone and television.

In addition, a private unit situated in an NHS hospital will benefit from the comprehensive services of a large hospital, including access to cutting edge clinical research.

Annual plans submitted by NHS Foundation Trusts to Monitor

FACTFILE:

ActiveQuote Health Ltd is a health insurance broker, fully authorised and regulated by the Financial Services Authority (FSA) number 501109 as a health insurance intermediary.

ActiveQuote offer free advice on private medical cover in the UK.

enquiry@health.activequote.com
Tel: 0800 862 0373

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