Launched in 2002, Confused.com was the first website in the UK to compare car insurance online. Now, Confused.com is one of the biggest and most popular price comparison services in the UK and generates over one million quotes per month for a wide range of insurance products.
Confused.com recognises that consumers want the best experience when comparing products online. That is why from December 2011 the Confused.com private medical insurance service will be provided by ActiveQuote, the only true medical insurance comparison website in the UK.
ActiveQuote’s technology will power the medical insurance price comparison on Confused.com. This “white label” partnership means that consumers use the ActiveQuote comparison technology on the Confused.com website, with any advice provided by ActiveQuote’s specialist medical insurance consultants.
Matthew Lloyd, of Confused.com said of the new partnership: “We are delighted at the appointment of ActiveQuote as our new partner. For specialist products such as private medical insurance, consumers are looking for an excellent online comparison coupled with excellent off-line advice and we believe that ActiveQuote have proven their leadership in both of these areas.”
Before ActiveQuote launched three years ago it was thought that private medical insurance was too complicated to be compared online. Many aggregators avoid PMI altogether, and the few websites that claim to compare policies do so on a rudimentary level, focusing only on price.
But with private medical insurance, price is not the most important factor. Low cost policies often exclude important benefits. So rather than showing the cheapest policies first, ActiveQuote presents the product closest to the consumer’s budget or renewal premium, with cheaper and more expensive options arranged to the left and right.
ActiveQuote’s unique online comparison tool allows customers to refine their search online, with immediate updates to the price instantly shown on the comparison page. Consumers can specify exactly what they want in a policy and the site will remove unsuitable quotes. Every variable can be tailored online, including excess, choosing a different hospital list or adding an option such as dental cover.
Dr. Richard Theo, Managing Director of ActiveQuote commented: “We are really excited about the launch of our private medical insurance comparison on Confused.com which is the one of the best known insurance comparison brands in the UK. It is a real endorsement of the quality of user experience and customer service that we have strived to achieve here at ActiveQuote.”
ActiveQuote Health Ltd is a specialist private medical insurance intermediary based in Cardiff, authorised and regulated by the Financial Services Authority.
www.activequote.com
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