Based in the opticians at Asda Altrincham, Harrogate and Long Eaton stores, during the trial, Amplifon will provide free hearing tests and free hearing aid trials, whilst offering a wide variety of bespoke hearing aid options, utilising the latest in hearing technology.
Maq Din, Asda Healthcare Partnerships Manager, said: “There are 6.7 million people in the UK who could benefit from a hearing aid, so we're thrilled to work with an established company like Amplifon to offer this convenient service in some of our opticians.”
Amplifon has been operating for in excess of 70 years and has expanded its services to 25 countries and five continents, with 136 hearing centres in the UK.
Amplifon’s Head of Marketing for the UK, Anibal Oliveira, said: “Partnering with Asda is one more step in our mission to help those who struggle with hearing difficulties to rediscover the emotions of sound. We bring our expertise in hearing care, delivered by our hearing care professionals, built on over 70 years of worldwide experience.
"It's my belief the collaboration between Asda and Amplifon will bring a better quality of life to many more people, and we are really excited to start this journey."
Initially, Amplifon services will be available between 9am and 5pm;
Thursdays and Fridays in Altrincham
Wednesdays and Fridays in Harrogate
Tuesday and Friday in Long Eaton
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