The UK Home Gym Report 2026, published by Sprung Gym Flooring, draws on six years of trading data covering over 55,000 home gym installations.
It ranks cities according to the number of home gym orders placed per 100,000 residents.
Norwich leads with approximately 46 orders per 100,000 people, around eight times the rate recorded in London. Reading, Preston and Cambridge complete the leading group.
Although London generated the greatest overall number of orders, it ranked near the bottom when measured per head. The report suggests this reflects the capital’s high proportion of flats, smaller homes and limited access to garages or gardens suitable for conversion.
The findings also challenge the long-standing belief January is the busiest month for home fitness purchases. November 2025, boosted by Black Friday promotions, was the strongest month recorded, finishing 6% ahead of January.
Meanwhile, May and June 2026 together outsold January and February by 8%. The growing popularity of garden gyms, converted garages and dedicated fitness rooms appears to be spreading demand throughout the year.
Spending is increasing too. The average home gym order value reached a record high in 2026, rising 22% compared with the lockdown period of 2021. Rather than buying a single exercise mat, more people are now planning and equipping complete rooms.
Category revenue grew by 16% during 2025 and is up a further 6% in 2026 so far. This suggests home gyms have evolved from a temporary pandemic solution into a permanent part of many British households.
Changing exercise trends are also influencing home gym design. Searches for HYROX, the indoor fitness race combining running and functional exercises, rose from only a few dozen a month in 2020 to more than 150,000 at their 2026 peak. This has increased interest in adaptable spaces suitable for strength, endurance and functional training.
Richard McKay, founder of Sprung Gym Flooring, told That's Health: “Everyone assumes London and January. The data says Norwich and November.”
He added buyers are also making more informed flooring choices, using standard 20mm rubber tiles throughout rooms and reserving heavier-duty flooring for areas where barbells are dropped.
For many people, a home gym can remove barriers such as travelling time, membership costs and crowded facilities. However, good ventilation, safe flooring, appropriate equipment and correct exercise technique remain essential.
The full UK Home Gym Report 2026 includes the complete city rankings and methodology.
https://www.gym-flooring.com/blogs/stats-hub/the-uk-home-gym-report-2026
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