The team behind HERROUTE, an AI platform designed to support women living with Polycystic Ovary Syndrome (PCOS), first came together during Digital Women's AI Build Day in London earlier this year. Having never met before, they used artificial intelligence tools to transform an idea into a working concept in just a few hours before winning the competition's £3,000 prize.
Rather than ending there, the team registered the business and have continued developing HERROUTE into a genuine health technology platform.
The app aims to provide women with clearer, faster access to trusted health information and support surrounding PCOS, helping users feel more informed, confident and better equipped to advocate for their own healthcare.
Co-founder Thuha Wright said the experience demonstrated what can happen when creativity is allowed to flourish. She told That's Health: "It was incredible to see all these women develop innovative, useful ideas within the span of two hours, unencumbered by rules, expectations and red tape. Just free to create."
She added that the prize money is helping the team continue developing the platform, believing women's health deserves better tools created by people who understand the challenges first-hand.
Now Digital Women's AI Build Day returns to London on 15 July, with organisers hoping another life-changing idea will emerge.
Hosted at NatWest's Event Hub in Moorgate and sponsored by Raylo, the one-day event will see women from a wide range of backgrounds placed into diverse teams to create AI-powered solutions tackling real business challenges. No technical or coding experience is required, with AI tools helping participants rapidly build concepts before pitching them to a Dragon's Den-style judging panel.
The winning team will receive a £3,000 prize to help turn their idea into reality.
Lucy Hall, Founder and CEO of SocialDay and Digital Women, believes artificial intelligence is dramatically lowering the barriers to innovation.
"AI has completely changed what's possible," she told us. "You no longer need a developer or a large team to test an idea. HERROUTE proves that the right environment and the courage to start can be enough to launch a real business."
Beyond encouraging entrepreneurship, HERROUTE also highlights the growing role artificial intelligence could play in improving women's health. While AI should never replace professional medical advice, innovative digital tools have the potential to improve access to reliable information, empower patients and help tackle conditions such as PCOS that many women say remain under-recognised or misunderstood.
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