Monday, 15 June 2026

Giving Loneliness a Voice: Why Connection Matters More Than Ever

As Loneliness Awareness Week marks its 10th anniversary, Marmalade Trust is calling for renewed action to tackle loneliness and strengthen social connections across the UK.

As the UK marks the 10th anniversary of Loneliness Awareness Week (15–21 June), a leading charity is calling for renewed action to tackle what has become one of the nation's most significant public health challenges.

For many people, loneliness is something that remains hidden. It can affect anyone, regardless of age, background, career, or circumstances. While we often associate loneliness with older adults living alone, the reality is that it can touch every stage of life, from students starting university to professionals working remotely and retirees adjusting to major life changes.

New research published by Marmalade Trust reveals 82% of UK adults have experienced loneliness at some point in their lives. Yet despite how common it is, 61% have never told anyone they felt lonely. Over half say feelings of embarrassment, shame or fear of judgement stop people from speaking openly about their experiences.

These findings are particularly poignant during this year's Loneliness Awareness Week, which carries the theme "Giving Loneliness a Voice."

Over the past decade, awareness of loneliness has improved significantly. Society has become more willing to acknowledge that loneliness is a normal human emotion rather than a personal failing. However, Marmalade Trust believes much more needs to be done.

The charity, alongside members of the Loneliness Policy Action Group, is urging government leaders to create a new cross-departmental strategy focused on strengthening social connection. Recommendations include recognising social health as an essential part of overall health, designing communities that encourage interaction, supporting workplace wellbeing, and ensuring technology enhances rather than replaces genuine human relationships.

The role of technology is becoming increasingly important. Twenty-year-old Conor Warren (PICTURED) from Devon described using AI tools during his first months at university to help process feelings of loneliness. 

While he found it useful for organising his thoughts, he quickly realised it could never replace real conversations and meaningful human interaction.

His story will resonate with many young people who feel pressure to appear happy and socially successful, even when they are struggling. The expectation that university, work, or social life should always be enjoyable can make it difficult to admit when feelings of isolation begin to take hold.

Health experts increasingly recognise loneliness as more than an emotional issue. The World Health Organization now considers it a global public health concern, with evidence linking chronic loneliness to poorer physical and mental health outcomes.

This Loneliness Awareness Week, Marmalade Trust is encouraging people across the UK to take part in simple connection activities, from sharing a cup of tea with a neighbour to joining a community walk or checking in on a colleague.

Sometimes the smallest conversation can make the biggest difference. By talking openly about loneliness and reaching out to others, we can help create communities where nobody feels they have to face it alone.


Amy Perrin, (PICTURED) Founder and CEO of Marmalade Trust, said: "Over the last decade we’ve made enormous progress in changing how people think and talk about loneliness. Millions more people recognise it as a normal human experience, and there’s a greater understanding of the impact it can have on our health, wellbeing and communities.

"But awareness alone is not enough. Loneliness continues to affect people of all ages, and the way people experience it is changing. We are seeing growing concerns around digital life, social disconnection and the pressures facing younger generations."

https://www.marmaladetrust.org

That's Health would be honoured if readers could forward this blogpost to people they know who could benefit from the wonderful works undertaken by Amy Perrin and her Marmalade Trust.

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